Sex Appeal Back in the Air?

Sex Appeal Back in the Air?

It's the return of the sexy flight attendant!

The new reality show, Fly Girls, premiered on March 24th. The show follows the lives of five young women who share a beachfront home and work on Virgin America's popular Los Angeles-Las Vegas route.

The show is conjuring up a bygone era when flight attendants were called stewardesses, and sex appeal was part of their allure and a lot of it was quite blatant.

In an advertisement for Southwest Airlines that ran in the 1970s a flight attendant says, "Plus one thing that other airlines can never offer, me."

An ad that ran for the now defunct airline Braniff showed a stewardess taking off the top layer of her outfit with a man saying, "On those long flights she'll slip into something a little more comfortable."

Donald Bain wrote the 1967 book, Coffee, Tea or Me? about the lives of two stewardesses which some say tainted the profession.

"They were the crème de la crème of young womanhood, the airline stewardesses were back then, and the airlines took advantage of that. The airlines sold their sex appeal," according to Bain.

Sexy stewardesses made a come back with Leonardo DiCaprio in Catch Me If You Can.

And now that the Fly Girls are on the air, snack time has never been so sexy!