The plus-size fashion line Lane Bryant is going after Victoria's Secret, with a new ad campaign aptly named, “#ImNoAngel.”
The ad offered a stark comparison to the Victoria Secret Angels in their lingerie that have become such an iconic image.
Watch: Isabel Toledo Puts Her Fashion Focus on Plus-Size World
In the Lane Bryant commercial, full figured models show off a new line of sexy intimate wear.
Watch: How Victoria's Secret Angels Get Their Wings
Models Ashley Graham, Justine Legault and Victoria Lee are featured in the ad.
Graham told INSIDE EDITION, "It is about beauty beyond size. We are embracing every type of body."
Lee said, "If we can debunk this conception of being one way, everything will be cool."
Social media seems to approve.
One person tweeted: “Seriously loving the Lane Bryant, "I’m No Angel" campaign - Victoria's Secret has presented a narrow standard of sexiness for too long."
Lane Bryant CEO Linda Heasley told INSIDE EDITION, "These women are beautiful. These women look hot. They women are definitely sexy and I defy anyone to say otherwise."