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Ads for New Chloe Grace Moretz Movie Pulled Amid Body-Shaming Backlash

Playing Ads for New Chloe Grace Moretz Movie Pulled Amid Body-Shaming Backlash

An animated film mocking the classic Snow White and the Seven Dwarfs story has triggered anger after body-shaming claims emerged.

The parody, Red Shoes and the Seven Dwarfs, was recently featured in a movie poster with the tagline, “What if Snow White was no longer beautiful and the seven dwarfs not so short?”

Read: 'Playboy' Playmate Breaks Her Silence After Body-Shaming Photo: 'It Was Tasteless. It Was Immature'

A trailer for the film shows the Show White character kicking off her red heels and transforming into a heavier woman.

The poster also features the skinny Snow White looking appalled at the heavier version of herself.

Model Tess Holliday has called out the poster and marketing of the film on Twitter, asking actress Chloe Grace Moretz, who voices Snow White, why it's being pitched to the public in such a manner.

“How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz,” she tweeted.

“I am just as appalled and angry as everyone else," Moretz said in response. "This wasn't approved by me or my team.”

The film’s producers are now apologizing and have pulled the ads.

Read: Former 'Playboy' Model Sentenced to Community Service for Body-Shaming Fellow Gymgoer

Red Shoes and the Seven Dwarfs is slated to hit theaters later this year. 

Watch: Cold Hearted: Ice Cream Store Worker Claims She Was Fat-Shamed by Customer on Yelp

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