Latest News
Headlines

New Cheerios Ad Sparks Controversy

Cheerios is standing by their new commercial featuring a mixed race family.

The ad, featuring a biracial little girl, a white mother, and a black father, sparked so many racist comments online that the maker of Cheerios, General Mills, disabled the comments section for the commercial on YouTube.

So why would a commercial featuring a little girl dumping Cheerios on her father's chest cause such a controversy? It's a question many are asking in a post-racial America that has a mixed race president.

Mixed race couples appear more in real life than they do on television. The 2010 census reports say that they make up 14% of co-habitating couples in the United States.

Meanwhile, just over the weekend, the son of Senator John McCain's married his sweetheart, a woman of a different race and a captain in the Air Force Reserve. The groom is a Navy Lieutenant.

The actress who plays the mom in the commericial, Whitney Avalon, jumped into the fray, tweeting:

"Proud to play mom in this adorable new @cheerios commercial!"

Lisa Granatstein of Adweek applauds Cheerios' decision to continue running the commercial despite the online firestorm.

"The ad is a good commercial. It's sweet, it's warm, there's nothing controversial about it. It's the face of America," Granatstein said.

Share Share on Facebook Tweet Share on Twitter
Receive Breaking News

By signing up, you agree to our Terms of Use and Privacy Policy

Your e-mail was submitted successfully.
Sorry, your email address was not processed. Please try again.
Around the Web
Comments