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L'Oreal Cuts Ties With World Cup Attendee Who Landed Modeling Contract

L'Oreal Cuts Ties With World Cup Attendee Who Landed Modeling Contract


Airdate: 07/11/2014

A photo taken at the World Cup made one teenager famous and scored her a lucrative modeling contract. However, after five days, her career is over already thanks to another photo that’s not so pretty.

Seventeen-year-old Axelle Despiegelaere was spotted cheering on Belgium and became an overnight sensation. Cosmetics giant L’Oreal even gave her a lucrative modeling contract to promote hair products.

But L’Oreal has now cancelled her one-year contract over a Facebook photo which shows her on safari in Africa. She has a rifle and poses with a dead Oryx, a type of antelope.



The photo was captioned: “Hunting is not a matter of life or death. It's much more important than that.”

That did it. A L’Oreal spokesman announced: “The contract has now been completed."

Despiegelaere’s story is an echo of cute-as-can-be Texas cheerleader Kendall Jones.

You'll recall that the 19-year-old was vilified on social media over photos of her hunting trips to kill wild animals in Africa. She was even getting death threats.

The photos outraged many including the star of Real Housewives of Miami, Joanna Krupa.

Krupa told INSIDE EDITION, “My blood was boiling when I saw that post, I will not lie.” 

Watch Krupa's Interview with INSIDE EDITION

She admits she re-posted a message on her Instagram account about Jones which said "I wish I can fly to Africa and shoot her ugly ____"

But Krupa, an animal lover, says she never intended it as a death threat, saying, “Here you are with this huge guns and you're killing these beautiful creatures and here you are worried about a stupid little Instagram comment?”

The cheerleader is trying to rehabilitate her image and replaced her Facebook photos showing her with dead animals with these new images showing her interacting with live ones.


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