The Super Bowl just got a lot hotter with David Beckham in a new ad for H&M. And INSIDE EDITION has your first look behind-the-scenes.
Will Beckham appear in the ad "uncovered" or "covered?" All next week, viewers can go to H&M.com to vote.
And get this—for the first time viewers will be able to purchase the underwear Beckham is wearing with their TV remote, as long as they have a Samsung Smart TV.
But let's face it, it's really about the eye candy with red hot David Beckham.