Let the conspiracy theories begin!
The worst play call in Super Bowl history now has some wondering if it was deliberate.
Everyone remains baffled why Seattle coach Pete Carroll ordered star quarterback Russell Wilson to throw a pass instead of handing the ball to bruising running back Marshawn Lynch.
A Seahawks player told columnist Michael Silver that coach Carroll, “had a vested interest in making Wilson, rather than Lynch, the hero, and thus insisted on putting the ball in the quarterback's hands with an entire season on the line. 'That's what it looked like,'" the unnamed played was quoted as saying.
Uproar ensued overnight.
A pundit on Fox News said, "Some of the players are saying they didn't want the running back to be the star. They didn't want to give him the MVP trophy!"
ESPN radio host Bob Stelton isn't buying the conspiracy theory.
INSIDE EDITION's Steven Fabian asked him, "Any sense in that or is that completely crazy?"
Stelton replied, "It is asinine, to be honest. Pete Carroll is worried about winning, he doesn't care who wins it."
Lynch of course didn't make any friends leading up to the game as he repeatedly said "I am here so I won't get fined," in a press conference.
The play is turning into pure gold for the late night comics.
David Letterman joked, “It was the worst decision in Arizona since John McCain chose a running mate!”
Fallon cracked, "Last week Mitt Romney announced that he is no longer running for president in 2016, as opposed to those other guys who forgot about running, the Seattle Seahawks."
Jimmy Kimmel joked, “You have to hand it to the Patriots, although, Pete Carroll is insisting you pass it to the Patriots.”
Meanwhile, a Super Bowl kiss also has everyone talking. As the New England Patriots celebrated their stunning win, Coach Bill Belichick planted a kiss on the lips of his 30-year-old daughter, Amanda.
Some in social media are calling the kiss "super weird" and "making out" and it is sparking a debate whether there's an age when parents should stop kissing their children on the lips.
Savannah Guthrie said on the Today show, "I see what people see in that picture, but it is one moment and it is a father and a daughter."
Whoopi Goldberg said on The View, "You are in the moment!"
Parenting expert Lyss Stern is CEO of DivaMoms.com. She told INSIDE EDITION, "He was super excited, he wasn't really thinking about it. He was thinking about the joy, the excitement, and kissing his daughter."