She's the bikini clad mom who's a viral sensation after daring to post a photo that showed off her stretch marks.
"I had literally no idea, no idea what was going to happen when I posted it!" she told INSIDE EDITION.
Rachel Hollis is a busy mother of three who runs lifestyle blog "The Chic site."
Excited to show off her new swimsuit while vacationing with her husband, Rachel posted a photo, acknowledging she's not picture perfect.
Hollis told INSIDE EDITION, "I saw my stretch marks right away, and I could've zoomed in so you didn't see them but I thought oh my gosh I've never seen anyone post that before!"
The Los Angeles mom wrote, "I have stretch marks and I wear a bikini. I have a belly that's permanently flabby." The reaction was unbelievable.
"Typically when I post a photo it gets, you know, 25 likes," she explained.
But within a week she had a mind-blowing 401,000 likes!
"You have no idea how empowering you are," wrote one fan.
Another wrote, "Thank you for sharing this! Finally another woman whose stomach looks like mine."
Rachel said she's worked hard to lose her baby weight. She actually just ran her first marathon. She views her stretch marks as a badge of honor.
She told INSIDE EDITION, "The sign that you carried a child is a blessing and something to be proud of."
It's no stretch to say this mom's innocent photo has made quite an impact.