A classic piece is getting a 21st century-type makeover as the lab-grown diamond gains in popularity and trendiness.
Made by scientists instead of Mother Nature, the jewel is a real diamond that takes less time to produce and may cost consumers less money to call their own.
The average person can "absolutely not" tell the difference between a diamond made in a lab and one that is found in nature, Lisa Bissell, CEO of Pure Grown Diamonds told INSIDE EDITION.
Laboratory diamonds grow slightly faster than the alternate as well, Bissell said, adding that her company takes about eight to 12 weeks to grow one.
Leonardo DiCaprio voiced his support for the industry, tweeting in November that he is investing in Diamond Foundry, another company that produces diamonds "cultured in small batches in California using the energy of plasma akin to the sun."
DiCaprio, who starred in Blood Diamond, tweeted that the company is "reducing human and environmental toll by sustainably culturing diamonds."
Lab-grown diamonds can cost 30-to-40 percent less than traditional diamonds.
But will consumers go for the factory-made diamond rather than Mother Nature’s? Shoppers who spoke to INSIDE EDITION last holiday season were split.
"I'd take it, yeah, for fun," one woman said.
"If I was going to buy a diamond, I would probably buy the real thing," a man said.
But for some, it really boils down to the thought that counts.
"If it comes from somebody I love, I will take any diamond," another woman said.