A teenager inadvertently became an internet sensation as she filmed herself trying to peel off a charcoal facemask while showcasing the unbearable pain she endured.
Cachet Raynor, 17, endured agonizing pain for more than three minutes while trying to pull the mask off.
“It felt like my face was gonna to come off with the mask,” she told Inside Edition. “I was hoping it would take away my pores and whiteheads and black heads and pimples and stuff like that.”
The video has racked up more than 600 million views on Facebook, but social media is filled with images and footage of teens struggling to remove charcoal face masks.
Raynor admits she didn't use the product as directed. She fell asleep, leaving the charcoal mask on for an hour. The directions say it should not be left on for more than 30 minutes.
Some of the facial masks were ordered online, others are homemade.
One blogger made one with charcoal pills, which are normally used for indigestion, mixing it with Elmer’s glue.
She said it felt like “waxing” when she peeled off the mask.
But such a method is not recommended.
Dermatologist Lisa Airan told Inside Edition: "I don’t think it is a good idea to put charcoal and glue on your skin. This should seem obvious but somehow, it is not.
"It can cause redness, irritation and in some cases, a loss of skin.”