Tragedy struck this week at an Iowa Walmart after a pickup truck crashed through the entrance doors, killing three people.
With Christmas season just kicking into high gear, the truck smashed straight through to the produce section at the store in Pella on Thursday morning.
In addition to the dead, two others were injured in what police are calling a tragic accident.
"At this time, we don't have any reason to believe it was intentional," said Patrol Sgt. Nathan Ludwig.
Nonetheless, the senseless deaths have gripped residents of this small midwestern city—not least of all the Walmart employees like Don French.
French was working Thursday morning when the crash occurred around 10 a.m. He told the Des Moines Register that his fellow employees were among the victims.
"I understand that two of the victims were co-workers and friends of mine," he said. "We're a small town. We're a community. We're family here."
French said he heard the crash of the truck and ran to the horrifying scene. Officials said the truck was going fast enough to smash through concrete barriers in front of the entrance.
In a brief statement, Wal-Mart management said: "We're heartbroken by what appears to be a tragic accident."
About 150 people attended a vigil held Thursday night at a church, KCCI reports.
The identities of victims had not been released as of Friday morning.