Couple Married for 37 Years Coordinates Their Outfits Every Day

They have met their match.

This couple's secret to longevity? Matching plaid and his 'n' hers Oxfords.

The Japanese lovebirds, who've been married 37 years, coordinate their outfits each day and share the results with their legions of Instagram fans.

Read: Elderly Couple Takes Beetle on Its Final Journey, 55 Years After Cross-Continent Honeymoon

The duo, who wears the same color schemes and patterns in every photo, have been married since May 1980, according to their Instagram page, @Bonpon511.

Their simple style has gained them more than 100,000 Instagram followers from around the world.

"They're our new icons," one fan wrote. "You're absolutely darling, and have such great style," said another.

Follow their adventures online here.

Watch: Ponies With Matching Sweaters Visit Island to See Distant Relatives