Taylor Swift has debuted a whole new sound and look in her latest single, which arrived Thursday night.
The pop star released her highly-anticipated "Look What You Made Me Do," the lead single from her forthcoming record, Reputation, and the lyric video is full of bizarre imagery, including slithering snakes.
“I’m sorry but the old Taylor can't come to the phone right now. Why? Cause she's dead,” Swift says in the breakdown of the new song which contains the infectious and hypnotic hook: “Look what you just made me do.”
Swifties went crazy as they listened to the song for the first time and posted their reactions to YouTube.
“Oh my God! Oh my God,” one excited fan wrote.
“Here's to another great Taylor Swift era,” said another.
Others, however, were not as impressed with the “Bad Blood” singer’s aggressive new tone.
“Awful,” said one fan.
“I miss the old Taylor,” wrote another.
Since one line is, “I’ve got a list of names and yours is in red, underlined," the song is being called a "revenge track" as Swift apparently taking aim at her enemies.
One of those enemies could be Kanye West, with whom she has had an on-again off-again feud with since he interrupted her speech at the MTV Video Music Awards in 2009. Their beef was squashed until he came out with the song “Famous,” last year.
In that song, West sang, "I feel like me and Taylor might still have sex. Why? I made that bitch famous."
On her new single, Swift fires back: “I don't like your little games. Don't like your tilted stage.”
West performed on a tilted stage during his tumultuous St. Pablo Tour last year.
Some say Swift is also attacking her rival Katy Perry.
“You asked me for a place to sleep. You locked me out and threw a feast,” Swift sings on the new jam.
The "feast" is believed to be a reference to Perry’s song “Bon Appétit,” where she is literally served on a platter in her music video.