It was a stampede of brides with one mission in mind: finding the wedding dress of their dreams.
Brides-to-be dug through racks of designer wedding dresses at the Loehmann's department store in Chelsea. It was the store's first-ever "Grab the Gown" event.
“I can't hold anymore,” said one bride-to-be.
Brides filed into the dressing rooms, arms loaded with gowns.
“This one isn't glittery enough. I need glitter, beads, the works,” said another shopper.
WE tv’s David Tutera was on-hand to give much needed styling advice.
“They have a master plan, they’re out looking for that dress. They are going to walk away with that gown,” said Tutera.