We've all done it, blown off a dinner reservation.
When diners didn't show up for their reservations at Red Medicine restaurant in Beverly Hills, they got the shock of their lives, because the restaurant actually called them out publicly embarrassing them on social media.
One of Red Medicine's Facebook posts said they used the customer's full names, but we're using initials only, to protect their identities.
"Big thanks to C.M., C.R., A.J., S.K., D.B., and ML for no-showing btwn 730p-930p."
And this one, "Hi K.A., I hope you enjoyed your gf's bday and the flowers that you didn't bring when you no-showed for your 815 res. Thanks."
One angry customer hit back, telling the Los Angeles Times that he blew off his dinner reservation for good reason.
"Unfortunately, about 20 minutes after making the reservation, I got a call from my mom saying my uncle had passed away. It was the last thing on my mind to call and cancel the reservation," said the angry customer.
Famed TV chef Seth Levine of Hells Kitchen is the executive chef at The Stand restaurant in Manhattan. He says he has never heard of a restaurant doing anything like this.
He said, “It is definitely not a good idea to call someone out. You are putting your name out there, first of all. You are embarrassing them, it could be a good customer that just had an emergency or just had a problem.
Red Medicine's controversial decision to name and shame has got the whole country talking.
One of the owners of Red Medicine went on Good Morning America to defend his controversial decision to name and shame his customers.
Noah Ellis, managing partner of Red Medicine said. "You can see there is about 54 seats in the dinning room, when you lose about 20 people at that peak time of night, it is inconsiderate to those other guests."
Red Medicine is one the hippest restaurants in swanky Beverly Hills. It was named among the top 50 best restaurants in the country.
So INSIDE EDITION decided to check it out.
When we ate dinner there on Wednesday night business was brisk.
And in the wake of all the bad publicity the restaurant says they've actually stopped doing these name and shames, saying in a statement, “We understand emergencies happen, but most diners who no-show most likely don't think twice about it. We'd like them to realize that one short call to cancel can make a big difference."