Dr. Phil is speaking out about the growing NFL crisis gripping the nation.
He told INSIDE EDITION's Victoria Recano, "The message needs to be clear. This is a crime. It is also immoral. it is not consistent with our values. It will not be tolerated."
Watch More of Dr.Phil's Interview with INSIDE EDITION
Recano spoke to Dr. Phil about that elevator video of Ray Rice and the chilling child abuse charges against Minnesota Vikings superstar Adrian Peterson.
He said, "They need to send a clear and unambiguous message that putting your hands on a woman in anger, putting your hands on a child in anger, is absolutely, unequivocally, unacceptable."
On Thursday’s show, Dr. Phil has an exclusive interview with former Baltimore Ravens player Chris Johnson and his wife Mioshi, who are close friends of Ray and Janay Rice.
Dr. Phil said, "We have a very candid conversation about the NFL, Ray and Janay Rice, what they know about them."
The Vikings are now explaining their bombshell announcement made at 1:30 a.m. on Wednesday to bar Peterson from the team.
The 29-year-old running back is ordered to stay "away from all team activities while allowing him to take care of his personal situation until the legal proceedings are resolved."
Vikings officials said in a press conference, "In the end, the goal is always for us to be a first class organization and to get it right and we feel we have done so."
Team officials faced the media on Thursday before a stark background with just the Vikings logo. There was a difference in atmosphere just three days ago, when the background included the logo of the Radisson Hotels, which has since dropped its sponsorship of the team over the Peterson’s alleged child abuse.
Peterson denies all allegations of abuse and says he was just disciplining his kids. He wasn't talking to photographers gathered outside his home in Minnesota, saying, “I'm not talking to you, so I don't know why you're sitting there and asking questions.”
INSIDE EDITION’s Les Trent spoke via Skype to legendary Vikings quarterback and founder of GoSmallBiz.com Fran Tarkenton.
Tarkenton said, "I think that the Minnesota Vikings got it right. He probably won't play for the rest of the year."
With the NFL scandals showing no sign of letting up, major advertisers like Anheuser Busch, General Motors, McDonald’s and Campbell’s Soup are urging the league to take action.
There was a strongly worded statement from the makers of Bud Light, "We are not yet satisfied with the league's handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league."
The national debate is playing out dramatically on TV.
Fox News' Sean Hannity took off his belt to show how he was disciplined as a child. He said, "I got it like this. I deserved it. I was a troubled kid."
Talk show host Meredith Vieira made the shocking revelation that she was the victim of domestic abuse decades ago by her boyfriend.
She said on her show, "I was in an abusive relationship, many, many years ago. He threw me into a shower, naked, in scalding water, and then he threw me outside into the hallway. We lived in an apartment building. I hid in a stairwell for two hours until he came again crying, saying, 'I promise I won't do this again.'"