A video featured pretty girls in princess costumes, but they're using some very vulgar language and it's causing a firestorm.
"What the [expletive]! I'm not some pretty [expletive] helpless princess in distress. I'm pretty [expletive] powerful and ready for success,” they said.
The youngest of the potty-mouthed princesses is just six. The oldest is 13.
Kimberly Guilfoyle said on Fox News' The Five, “It's not cute! It's not entertaining. It's totally inappropriate!”
Sharon Osbourne on The Talk said, "I think it is so offensive. I don't get what they are trying to say."
In the video, one of the girl’s said, “So what is more offensive? A little girl saying [expletive] or the [expletive] unequal and sexist way society treats girls and women?”
A feminist group is responsible for the video. It was to draw attention to important issues like equal pay for women.
In the video, the girls say, “Women are paid 23% less than men for the same exact [expletive] work.”
Sexual violence against women was another target.
“One out of every five women will be sexually assaulted or raped by a man," said the girls.
Psychologist Dr. Jeff Gardere says that making children use offensive language goes too far.
He told INSIDE EDITION, "My fear is, very young children, if they see this, may think using that kind of language is what empowers you."
The potty-mouthed princess video was briefly taken down from YouTube following complaints. But it was back up again.
Dr. Gardere said, "A great message that they are trying to give may be overshadowed by the shock value."