Is Brand Brady hopelessly tarnished?
That's the question America's golden couple, Tom Brady and Gisele Bundchen, now face as his claims of innocence in 'Deflate-Gate' scandal are met with real skepticism.
Mark Burnell said on ESPN, "I just didn't believe what Tom Brady had to say."
Good Morning America reported, "Some of his peers are not buying his story."
Tom and Gisele are worth an estimated $400 million.
They just put their custom-built L.A. mansion on the market because they want to live closer to Boston. Asking price? A staggering $50 million dollars.
Marketing expert Allen Adamson claimed, "If he's crossed the line and gotten his hands dirty and done something wrong, he's in big trouble. Just like Lance Armstrong could never recover from cheating and let his fans down. People trust him, they think he's authentic. If he's not playing by the rules he might as well pack it up and go home."
Seattle Seahawks star player Richard Sherman, whose team faces the Patriots in the Super Bowl, already said Brady's nice-guy image is far from the truth.
Sherman explained in a press conference, "People somehow get a skewed view of Tom Brady that he's just clean cut, does everything right and never says a bad word to anyone, and we know him to be otherwise."
But former quarterback great Fran Tarkenton thinks Brady's reputation is secure.
INSIDE EDITION'S Les Trent asked Tarkenton, "Is the Brady Brand hopelessly tarnished?"
Tarkenton replied, "No, he's one of the greatest players that has ever lived. I don't think that the balls being deflated 2 ounces or 1 ounce or half an ounce has anything to do with his success in football."
Brady's risque double-ententes at last night's extraordinary press conference are coming under attack.
Brady said in Thursday's press conference, "It's a great thing for all the quarterbacks to have the balls in play that they want to use. Everybody has a preference, some guys like em' round, some guys like em' thin, some guys like em' tacky, some guys like em' brand new, some guys like old balls. I don't want anyone touching the balls after that, I don't want anyone rubbing them."
Conan O'Brien made the most of that, joking, "He doesn't want anyone touching the balls, or rubbing the balls, because the balls are perfect. Members of the press took a 45-minute giggle break."
Jimmy Kimmel took a different tactic about Brady's news conference, joking, "They asked him what was basically the same question over and over again for 30 minutes, and he basically gave the same answer over and over again for 30 minutes."
Many people expressed astonishment when Brady revealed that NFL investigators had yet to question him about the scandal. Some wonder if NFL commissioner Roger Goodell is dragging his feet until after the Super Bowl.