Damage Control And The List Of Celebrity Apologies
Did Paula Deen do enough to convince the American people that she deserves forgiveness?
Crisis consultant Mike Paul is known as The Reputation Doctor.
"When I saw the interview, the first thing I said is, this is not going to be helpful to her and I think more sponsors will probably to drop her," Paul told INSIDE EDITION. "She said she's sorry but I think she made excuses."
In her Today show interview, Paul Deen said, "It's very distressing for me to go into my kitchens and I hear what these young people are calling each other."
He continued, "She should have never said that. The only way you have credibilty in an apology is that you own it 110 percent yourself."
That's exactly what actress Reese Witherspoon did just last month when she went on Good Morning America to apologize for her disorderly conduct arrest.
Witherspoon said, "It's just completely unacceptable. We are so sorry and embarrassed."
Paul told INSIDE EDITION her apology was "very believable."
Mel Gibson, like Paula Deen had to come clean for using offensive language. But on the Tonight Show last year, did he show enough remorse?
Gibson said to Jay Leno, "Maybe you don't know this about me, but I have a little bit of a temper."
Mike Paul said, "Mel needs to find some humility because that's a huge tool that helps in the court of public opinion."
What about Tiger Woods, who famously read from a prepared statement in 2010 to apologize for all those mistresses?
"If you're reading a statement and not using your own words, it's not believable," said Paul.
In Lance Armstrong's case, his confession to Oprah last January after 14 years of lying about doping left many wondering if he was truly sorry, or just sorry he got caught.
Paul said, "It's too late. We wish we had this apology when it first came up that he was using steroids. He would still have his money. He would still have his opportunities."
The art of a TV apology. Paula Deen isn't alone in struggling to get it right.