It's the new music video from Adam Levine and Maroon 5 being blasted by women's rights groups for allegedly promoting sexual violence against women.
In the video for the song "Animals," Levine plays a stalker lusting after a beautiful blond played by his real-life wife, model Behati Prinsloo. The video is bloody and graphic.
The lyrics sung by Levine, who is also a coach on The Voice, include: "Baby I'm preying on you tonight, hunt you down, eat you alive, just like animals."
RAINN, the Rape Abuse and Incest National Network calls the music video a "dangerous depiction of a stalker's fantasy - and no one should ever confuse the criminal act of stalking with romance."
Reaction on social media is harsh.
"It's just disgusting" went one tweet.
"It trivializes stalking and obsessive behaviour...Wrong on so many levels," tweeted another.
So far, the video has been viewed more than eight million times in just one week.