Motorists on England's Isle of Wight got a major shock over the weekend when a 25-foot-long triceratops replica appeared in the middle of a road.
Local business owner Martin Simpson purchased the eight-foot-tall fiberglass behemoth to attract tourists to his gem shop in the picturesque town of Godshill and gave it the nickname "Godshilla."
While out of town this past weekend, Simpson got a call from a local paper and learned, "Somebody kidnapped my dinosaur."
"Late night revelers" are likely to blame, Simpson told INSIDE EDITION. "I don't think it was malicious."
Whatever their reasoning, it likely required a group of at least four or five men to move Godshilla, Simpson said.
Several people on the island snapped photos of the spectacle, which were posted to social media over the weekend. Now Simpson's Island Gems shop, with a little help from Godshilla, is making news around the globe.
Simpson is also now the focus of ire from the town council.
While not hard to miss in daylight, Simpson said Goshilla was placed in a spot not terribly well lit at night, which could have been a real problem for motorists.
No one was hurt, but Simpson must now go through the trouble of chaining Godshilla down, something he never fathomed he'd have to do.
"It's remarkable," Simpson said of how big the story about his little store has become. "That dino's now more famous than me."