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Cash Is Queen: The Lucrative Business Behind Boxing's Ring Girls

Playing Cash Is Queen: The Lucrative Business Behind Boxing's Ring Girls

As millions tuned in around the world to watch Conor McGregor and Floyd Mayweather duke it out in Las Vegas Saturday night, two other moneymakers in the ring didn't even have to throw a punch.

Watch: What Does Floyd Mayweather Eat Before a Big Fight?

Jessica Harbor, 26, of California, and Tawny Jordan, 25, of Illinois, were the ring girls for the night, each holding up giant cards to let everyone know what round was coming up — always with a smile. 

Being a ring girl can potentially be very lucrative, according to Arianny Celeste, who has been a major UFC figure in the same role for years.

“I am a millionaire,” she told Inside Edition, adding that the job is “not as glamorous as it looks. It's about having that hustle and that drive."

And Celeste would know, as she has been named “Ring Girl of the Year” five times at the annual World MMA Awards.

While most make $50,000 or so a year for showing up in the ring, many like Celeste, 31, are using the platform to build their personal brands.

She models, has a number of endorsements and also makes TV appearances and fulfills hosting duties, club appearances and meet and greets.

Read: Ronda Rousey vs Floyd Mayweather: 'She Can Call Me When She Makes $300 Million'

She has amassed more than 3 million Instagram followers on an account that features mostly sultry photos and motivating fitness videos.

 

Favorite ufc fan ever! 🤤😍 @therock 🙌🏼👊🏼💪🏼#ufc #mma #UFC214

A post shared by Arianny Celeste UFC® (@ariannyceleste) on

 

What fuels you? Knowing I have the power to change my thoughts, change my actions, and create my destiny, fuels me! Also, my @1stphorm megawatt in watermelon flavor had me going real nice today! It gives me all the energy and mental focus that I need for my boxing sessions with @doublejnice !! 🥊🥊🥊 - #iam1phorm #1stphorm #monday #motivation #loveyourself #boxing #kickass #latina #fitness

A post shared by Arianny Celeste UFC® (@ariannyceleste) on

“I feel very blessed,” Celeste said. “I always want to let girls know it's okay to be sexy but make sure you have something behind that. Have a soul, have a brain."

Watch: 9-Months Pregnant Mom-to-Be Says Boxing Cures Her Morning Sickness 

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