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Clown and Dirty: City's 'It'-Inspired PSA Scares Citizens Out of Throwing Trash in Sewer

Playing Clown and Dirty: City's 'It'-Inspired PSA Scares Citizens Out of Throwing Trash in Sewer

The Philadelphia Water Department has resorted to terrifying measures to make sure citizens in the City of Brotherly Love refrain from throwing trash in the sewer drains.

Read: The Kids Are All Fright: Youngest Stars of 'It' Dish on 'Traumatizing' Film

In a new PSA, the Water Department and Philly311, are hoping a TV spot inspired by the upcoming remake of Stephen King's It will creep people out to the point where they won't pollute the city’s water system by dumping garbage in the drains.

In the PSA, which was posted on Facebook Thursday, a man throws his garbage in the sewer drain only to be called out by a clown who resembles Pennywise from the film.

The clown tosses the trash back at the guy and warns him he is polluting the Philly watersheds.

Read: 40 Years After 'Close Encounters of the Third Kind,' Catching Up With Former Child Star Cary Guffey

"Now go home and dispose of your trash properly!" the clown demands.

The man obliges, and is seen running home in horror at the end of the clip.

Clowns are set to frighten viewers on Friday when It hits theaters nationwide.

Watch: 'Game of Thrones' Star Kristian Nairn Still Emotional Over Hodor's Final Scene: 'It's Really Weird'

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