It was the TV commercial that got its man...and woman.
The FBI says a tip received just hours after a commercial began running on daytime TV shows that are popular with women, led to the capture of public enemy number one, James "Whitey" Bulger, who's wanted for 19 murders.
Whitey Bulger and his gun moll girlfriend, Catherine Greig, were hiding in plain sight in a third floor apartment at the Princess Eugenie complex in Santa Monica, California. The apartment is just three blocks from the beach, where Bulger enjoyed taking long walks right under the noses of tourists who flock there every day to the world-famous Santa Monica promenade.
INSIDE EDITION watched as the FBI removed boxes of evidence this morning. The apartment manager told INSIDE EDITION's Lisa Guerrero the 81-year-old gangster and his 60-year-old girlfriend seemed like a typical retired couple.
"They were very nice people," said building manager Mark Nasser.
They were using the alias "Charles and Carol Gasko" which was the name we found the on the building registry. The couple moved in ten years ago.
The FBI put the apartment under surveillance Wednesday after receiving the tip from the unidentified viewer who now may collect a $2 million reward.
"Agents and other task force members lured Mr. Bulger out of the apartment. Agents determined that the individual was in fact Mr. Bulger," said FBI Special Agent Rick DeLoreon.
Now "Caught" screams the Boston Herald frontpage.
Bulger ranks as one of the most bloodthirsty gangsters in U.S. history. He was even incarcerated at Alcatraz, and was the inspiration for Jack Nicholson's monster character in The Departed.
Radio talkshow host Howie Carr is the author of Hitman and was targeted for death by Bulger for his exposes.
Carr told INSIDE EDITION, "He was beyond a gangster, he was a serial killer. He killed for pleasure. I was perplexed when they decided to run these public service announcements about his girlfriend. I thought they were wasting time and money, but they seem to know what they were doing."
In the end, the bad guy who replaced Osama bin Laden as Public Enemy #1ne was brought down by a TV commercial.