Are your groceries shrinking? These days, you’re probably paying more for less - and it even has a name: shrinkflation. So what’s going on? A number of popular brands are offsetting rising costs by shrinking the size of their packages but keeping prices the same, and consumers are starting to notice. One man says he noticed his trash bags shrinking - a “mega pack” went from 90 bags to 80, but the price had not changed.