Meet the 'Grandfluencers' Who Are Taking Over Social Media

February 16, 2024

“Grandfluencers” are taking over social media. Grandma Droniak is 93 years old with 13.1 million followers. Barbara Costello, known to her 3.9 million followers on TikTok as Brunch with Babs, gives household tips and tricks. A group of six seniors who collectively go by "Retirement House" amassed 5.5 million followers on TikTok. Inside Edition was there when they came up with the idea for their latest video.

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