The bizarre new “Cheesed Challenge” has parents posting videos of themselves flinging slices of cheese at their kids, hitting them in the face. Some little ones think it’s funny, while others take the opportunity to eat the cheese. But the challenge is also leaving some kids startled and less than thrilled. The challenge was started last week by a dad from Michigan who posted videos of himself throwing slices of cheese at his son Charlie. Now, the challenge is facing backlash on social media.