The fallout continues for late night TV host Samantha Bee, days after she called Ivanka Trump the C-word on her show.

As advertisers pull out of her show, President Trump took to Twitter Friday morning to demand that she be fired.

Trump said there was "a double standard" in the fact that Roseanne Barr lost her TV show after posting a racist tweet and Bee has not for what she said about his daughter.

Bee has since apologized for the remark, saying she "crossed a line" with the vulgarity.

First lady Melania Trump added her online voice to the debate.

"The double standard is truly astounding," she said on her official Twitter account. "Time and again the Trump family and members of this Administration are subjected to false reporting, hateful rhetoric and outrageous lies all in the name of freedom of speech or comedy."

State Farm and Autotrader have announced they are pulling their ads from Bee's "Full Frontal" series. 

Celebrities that include Sally Field and Kathy Griffin have come to Bee's defense.

Griffin was severely criticized last year after posting a video in which she held up what appeared to be the bloodied, severed head of President Trump.

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