An advertising exec is calling out the industry with a new campaign slamming ads that objectify women.
An advertising exec is calling out the industry with a new campaign slamming ads that the exec says objectify women.
A video launched by the #WomenNotObjects campaign, led by Madonna Badger, shows just how easy it is to find commercials that use women as props.
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Badger says if you type "objectification of women" into Google and you'll see dozens of images of scantily-clad women as they try to sell products from burgers to booze.
"I love sacrificing my dignity for a drink," a woman says in the video while holding up a poster of a woman lying between a man's legs as he holds a bottle of alcohol.
Another adds, "I love sleeping with guys that don't know my name," while holding an image of a woman sleeping with a Post-it reading "Jade" on her forehead.
"I'd sell my body for a burger," another adds.
The video ends with the message: "I am your mother, daughter, sister, co-worker, manager, CEO. Don't talk to me that way."
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Badger, the head of advertising firm Badger & Winters, lost her three daughters and her parents when her Connecticut home caught on fire on Christmas Day 2011.
Speaking to the Wall Street Journal, she said she is trying to honor her daughters by protecting other young women.
She admits some of her ads have been problematic in the past but is now determined not to use women as objects - and hopes the rest of the industry will follow suit.
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