Dove Choose Beautiful Campaign Reveals Beauty vs. Average Perceptions
If you were given the option to walk through one of two doors to a shopping center, one door labeled 'Beautiful' and the other labeled 'Average,' which door would you choose?
A new Dove campaign set up such entrances to shopping centers in Shanghai, San Francisco, London, Sao Paulo and Delhi, and filmed what happened. The results are sparking powerful conversations around the world on how women perceive themselves.
One woman said, "It was a bit confronting actually, to be honest. To see these signs and feeling like you had to choose and be self-conscious in how you perceive yourself and how it lines up with how the rest of the world perceives you."
It turns out, most women walked through the 'Average' door, while only a few chose to acknowledge their own beauty by walking through the 'Beautiful' door.
A mother with her child walked through the 'Average' door. She later said, "Am I choosing because of what's constantly bombarded at me and what I'm being told that I should accept? Or, am I choosing because that's what I really believe."
Dove conducted a recent survey and found that 96% of women do not consider themselves beautiful.
The campaign, effectively titled #ChooseBeautiful wants to change that with women choosing to embrace their own beauty, despite how unusual it may feel.