Kylie Jenner may run a beauty empire, but she's facing backlash over a recent video showing her washing her face. 

The video, which was posted on Twitter and promotes her new Kylie Skin Foaming Face Wash, showed Jenner using the cleanser for just 10 seconds, prompting a wave of tweets pointing out the faux pas. 

"sis ur supposed to wash ur face for 60 seconds not 0.6 seconds," one person wrote. 

"Shouldnt you wash your face for 1-2 minutes?" chimed in a second.

"this how you wash your face when you can buy new skin," added another. 

Experts recommend scrubbing your face for at least 20 to 30 seconds, while proper exfoliating should last about a minute, according to People. 

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