When shoe shopping with her then-11-year-old daughter, R. Colette Glover-Hannah noticed something missing.
On the cusp of teenagehood, Glover-Hannah's daughter Eloise wore a size 11 shoe. The problem? Few, if any, children's shoe stores have footwear that big. And what they do have tends to be more functional rather than fun.
"I was blessed to have a daughter with large feet and I, like a lot of other parents in our situation, was trying to find age-appropriate shoes for her and it just got to be a challenge," Glover-Hannah told Inside Edition.com.
So she decided to do something about it.
"After doing some research, I realized I wasn't the only one with this challenge," she said. "I realized that there was no place for us to go for the one-stop shop to find shoes and be what we would consider age-appropriate for a tween girl.
"... That is why I started Hannah's Shoebox."
The online retailer sells larger shoe sizes for tweens. And business is booming.
“We are seeing more of our customers coming back to us, so we see more repeat customers, which is a good thing," Glover-Hannah explained.
She doesn't do it alone.
"We continue to work with additional programs and organizations that continue to share our mission to make sure that every girl that puts their feet in our shoes has confidence and self-esteem," she said. "That’s so important to us."
Some of those organizations include the Girl Scouts of America, as well as other organizations that empower girls and local police departments.
That, the Florida native said, is what makes Hannah's Shoebox more than just a store.
“We have donates shoes to a residential facility here for kids who are abused, abandoned or neglected and we've also partnered with our local police department that has given shoes to hurricane survivors around the country," she said. "We continue to give back in any way possible because that's a huge part of our mission."
Glover-Hannah recently launched a new website and has become the official shoe provider for some local schools. Eventually, she said, she would like to partner with big names like DKNY or Nike.
“At the end of the day, it really is that we have fun. We just want our girls to have so much fun in our shoes. That's what we're about!"