Lane Bryant Launches New Plus-Size Lingerie Line: 'It's Time to Represent All Kinds of Women'

While Fashion Week takes over New York City, Lane Bryant has launched the new plus-size lingerie line along with a movement titled “Plus is Equal.”

Watch: Isabel Toledo Puts Her Fashion Focus on Plus-Size World

The brand writes: "67 percent of women are size 14 to 34. But they're underrepresented on billboards, magazines, to, everywhere. We believe all women should be seen and celebrated equally.”

The models in the new ad revealed what the campaign means to them.

"I don't think it matters what size you are. I think it's time to represent all kinds of women," one of the models said.

The “Plus Is Equal”' movement broadcasted their new ad on a Times Square billboard along with a rally celebrating fashion equality right in time for fashion week.

Read: Plus-Size Mom Says Don't Call Me Brave For Wearing a Bathing Suit

The brand made headlines in the past with their “I’m No Angel” campaign to redefine sexy and now it's doing it again with this new movement.

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