Beyonce's 'Formation' Raises Red Lobster Sales 33%

By IE Staff

Updated: 9:24 AM PST, February 10, 2016

Red Lobster sales have increased since the release of Beyonce's new song and video.

In her controversial new song, “Formation,” Beyonce sings the line “When he **** me good, I take his ass to Red Lobster.”

Read: See Inside Beyonce's $10,000-A-Night Airbnb

Now the seafood restaurant chain is seeing a spike in sales since the song was released on Saturday, according to reports.

In a statement to CBS News, Red Lobster CEO Kim Lopdrup said: “It's clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that.”

The chain also responded to the hike in a series of tweets.

Gentlemen, we're open tomorrow. #LuckyJay #LuckyYou #Formation #SB50 #SBHalftime
February 8, 2016

Our bad. We're really busy for some reason. #ThanksB #??
February 7, 2016

"Cheddar Bey Biscuits" has a nice ring to it, don't you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo
February 7, 2016

"Formation" is Beyonce’s first song since 2014. The politically charged song addresses police brutality, Hurricane Katrina and black culture.

Read: A Third of Tested Restaurant Lobster Dishes Actually Contain Cheaper Fish Meat, Investigation Shows

Red Lobster, which is headquartered in Florida, has more than 700 locations across North America.

Watch: The Cheap Fish Restaurants May Be Giving You Instead of Lobster

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Red Lobster sales have increased since the release of Beyonce's new song and video.

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Beyonce's 'Formation' Raises Red Lobster Sales 33%

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Red Lobster sales have increased since the release of Beyonce's new song and video.

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