Newsweek Forced to Recall 'Madam President' Issue After Anticipating Clinton Victory
Only 17 copies were sold.
Joining many pollsters, pundits and experts, Newsweek was so confident that Hillary Clinton was about to win the presidency that they printed 125,000 copies of a souvenir issue that has now been recalled.
Newsweek distributor Topix Media also crafted a Donald Trump cover, but sent the Clinton "Madam President" issue out, believing — along with most polls — that she would win.
From the Editors: 2 special edition covers for 2016 election outcomes were produced by a Newsweek licensee, Topix Media, and not by Newsweek pic.twitter.com/MwC4RytGbCNovember 7, 2016
Tony Romando, chief executive of Topix Media, told the New York Post: “Like everybody else, we got it wrong.”
The issue hit stands Tuesday and was quickly recalled. Romando told the Post that only 17 issues were purchased.
“All wholesalers and retailers have been asked to return any issues they have as we need to clear room for [150,000 copies of] the President Trump issue,” Romando told The Post. “We expect it to sell very well as there is obviously a great demand.”
The “President Trump” version has been rushed to stores and is expected to land on newsstands Thursday.
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