Why Has the Box Office Suffered Its Worst Summer in Years?
By the time Labor Day weekend is over, summer box office revenue is expected to be down 15.7 percent compared to last summer.
This summer’s lackluster box office is taking yet another catastrophic hit.
For the first time in 25 years, there wasn't a single new major release in theaters over Labor Day weekend.
By the time the holiday weekend is over, summer box office revenue is expected to be down 15.7 percent compared to last summer, according to The Hollywood Reporter, citing comScore predictions.
It comes as the box office is already reeling.
The previous weekend suffered dismal box office numbers that were the worst in 16 years thanks to potential movie-goers focusing on the Mayweather-McGregor fight, while others tuned into around-the-clock news coverage of Hurricane Harvey.
“Going into Labor Day weekend, everyone is just trying to soak up the end of summer,” Tara McNamara, a movie critic with SocialMoms.com, told Inside Edition last week.
“We’re already at a 25-year low at the box office then you had the storm of the century," she said. "Then you add that there is nothing to choose from... And you basically have a dead box office."
The Weinstein Company’s period drama "Tulip Fever" opens Friday but it’s in limited release. It was set to open last summer but was repeatedly pushed back.
Instead of new blockbusters, there were re-releases this weekend. The sci-fi classic “Close Encounters of the Third Kind” hit about 900 theaters, timed to coincide with the movie’s 40th anniversary.
"Cars 3," which came out this past spring, also cruised back onto the big screen in time for Labor Day weekend, and Warner Bros. hoped to put the World War II epic “Dunkirk” back in the spotlight by offering military members a two-for-one ticket special.
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