The land down under is sweltering through a record-breaking heat wave that has pushed temperatures passed 115 degrees Fahrenheit.
So the Red Lion Hotel in Adelaide, desperate for customers, started pouring free beer for patrons.
"Free, free of charge," declared one happy customer, walking away with a tall draft beer.
Even highway signs are warning of the intense weather. "Extreme heatwave, emergency warning," reads one.
It's summer in the Southern Hemisphere, and the heatwave has broken a 1939 record of 114.9 degrees Fahrenheit. On Thursday, the recorded high was 115.1.
"I tried to drink water from the fountain," said one resident. "It's like burning and like hurting my mouth, so that's when you know it's pretty hot."