For years, Blendtec founder Tom Dickson has pushed his blenders to the limit with his popular commercials that have racked up hundreds of millions of views online.
Dickson says the blender is so powerful, it can pulverize just about anything. But are his claims true? With Dickson by her side, Inside Edition Chief Investigative Correspondent Lisa Guerrero put the Blendtec blender to the test.
"We don't always get the owner to help us do this, so we really appreciate you being here," Guerrero told Dickson.
"I'm happy to do it," he replied.
First up, Inside Edition set a can of Coke — liquid and all — inside the blender. The can was ripped apart.
"This absolutely demolished that Coke can," Guerrero said. "Tom, this is all that's left of our Coke can, tiny little pieces of shrapnel."
"I'm not surprised," Dickson said.
From there, Inside Edition tried out marbles, a Perrier bottle and a rake handle. All were torn to shreds by the Blendtec's powerful blades.
But how does the Blendtec fare against electronics? Inside Edition decided to try out the blender on an old iPhone.
"One of your most popular clips is demolishing an iPhone," Guerrero remarked.
"Yes, absolutely," Dickson said.
"You've had 12 million views [on that video]. So today we're going to try and do it ourselves," Guerrero continued. "So Tom, will it blend?"
"Yes, every time," he answered confidently.
And indeed it did.
"Wow, that's one way to delete a text from an old boyfriend," Guerrero quipped.
Inside Edition wanted to test the blender on an Amazon Alexa, but Dickson advised against it.
"One of my favorite clips you guys do is when you blend an Alexa," said Guerrero.
"It's very dangerous, it can blow up, it has a lot of batteries," warned Dickson.
In the commercial the Alexa gets pulverized into dust. Dickson admitted that what you don't see is that the Blendtec team starts and stops the blender, taking out the device's batteries with special tools.
"So you cheated a little bit," Guerrero said.
"Yes, cheated, took the batteries out. I'm still alive to talk about it," Dickson said. "Thank you Alexa."
So, the Blendtec lived up to its promises, just imagine what it does with a nice smoothie!
Inside Edition conducted its test at Urbani's test kitchen in New York.