A line of "Handmaid's Tale" wines has been nixed following social media backlash from fans who believed it was in poor taste.
The three themed wines by Lot18 and MGM were named after characters on the hit Hulu series based on Margaret Atwood's dystopian novel — Offred was a pinot noir, Ofglen a cabernet sauvignon and Serena Joy a Bordeaux blanc.
Announced Tuesday morning, the line was swiftly pulled after critics took aim, calling it an "entirely misguided" capitalistic endeavor and "one big smh."
Hey @hulu I had some better ideas for merchandising! Handmaid’s Tale the pepper spray. Handmaid’s Tale the IUD. Handmaid’s Tale the enormous donation to the National Network of Abortion Funds. https://t.co/gIRH62wdyf— Jess Zimmerman (@j_zimms) July 10, 2018
I’m starting to think that aliens released a chemical into our water supply that is slowly making the entire world stupid. https://t.co/ILj9qzbtEd— Ian Millhiser (@imillhiser) July 11, 2018
The Handmaid's Tale wine is just one big smh https://t.co/o2mjzHsgRV— Christian Ward (@christianward) July 11, 2018
Blessed be the fruit of entirely misguided capitalistic endeavors. https://t.co/uvanqfqKJd— Maris Kreizman (@mariskreizman) July 10, 2018
By Tuesday evening, the line couldn't be found on Lot18's website.
"The Handmaid's Tale" is set in the fictional Gilead, where women are property of the state and forced into sexual submission.
The show's second season finale went live on Hulu Wednesday.