Forget the Super Bowl, social media is all about the Superb Owl.
This year, Google poked fun at the trend — try searching the phrase and you'll get the score of the game, but also a doodle of an owl sporting a crown. A superb owl indeed.
On social media, more people got in on the fun, including The Atlantic's photo desk and National Geographic.
Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters. If you have some time today before the big game (or are skipping the event entirely) I invite you to have a look, it was a real hoot putting this together. https://t.co/G1aX9U9JFR pic.twitter.com/jDCiHjrJ23— The Atlantic Photo (@TheAtlPhoto) February 3, 2019
National parks, meanwhile, took the search traffic to drop some knowledge.
Once again, it's Superb Owl Sunday! Hood's Sarsaparilla, which was made for many years here in Lowell, often featured a "wise" owl on its advertisements and order forms. #SuperbOwl #LowellNPS #LikeLowell pic.twitter.com/NwMqixw99W— Lowell NHP (@LowellNPS) February 3, 2019
#SuperbOwlSunday Barred owls live here year-round, but winter is perhaps the best time of year to see them. Trees have dropped their leaves, so it's easier to glimpse an owl's silhouette at dusk. It's a real treat to spot one and say, "That's a superb owl!" Photo: @sanjuanisnps pic.twitter.com/HRLFl72j1I— Buffalo Nat'l River (@BuffaloNPS) February 3, 2019
Owls aren't the only ones getting some love thanks to the Super Bowl: the Ashmolean Museum shared some lovely pictures of bowls from Iran.
Happy #SuperBowlSunday! While we don't have any American footballs in our collection, we do have plenty of #SuperBowls for you to feast your eyes on ? ? These bowls are from 11th-14th century Iran #Superbowl pic.twitter.com/9O3qBVDx8c— Ashmolean Museum (@AshmoleanMuseum) February 3, 2019