Kohl's Holiday Commercial Features Same-Sex Couple
The ad was released this week as part of the company's "All Together Now" holiday campaign.
The ad, which was released this week as part of the company's "All Together Now" holiday campaign, shows a family preparing for Christmas dinner and features two men embracing and giving a toast.
“The best part of the holidays? Being together with family and friends, of course!” Kohl's wrote alongside the video" target="_blank"> on YouTube.
The video is entitled "Celebrate Togetherness."
The commercial comes shortly after Mattel bucked stereotypes by using a boy in a Barbie commercial for the first time. And in October, Campbell's released a commercial showing two gay dads feeding their son a bowl of Star Wars-inspired soup. Both tell him: "I am your father."
After the release of the Kohl's video, the company received both support and criticism on social media.
mad props to @Kohls for featuring a gay couple in their holiday commercial. take notes people. ??November 19, 2015
But on Facebook, one shopper commented: "I have shopped at your stores for about 10 years and I have enjoyed it. The inclusion of a same-sex couple in your ad suggests to me that you are for that lifestyle. I am not. I have never been a supporter of the gay lifestyle and will never be. I'm disappointed in your decision."
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