Pamela Anderson, 49, Sizzles in New Lingerie Campaign | Inside Edition

Pamela Anderson, 49, Sizzles in New Lingerie Campaign

The former "Baywatch" star absolutely slays in the Coco de Mer ads.

Pamela Anderson has put her show-stopping curves on full display in a series of photos for a new lingerie campaign, proving she's still got it.

Read: WikiLove: Pamela Anderson Reportedly Smitten With Julian Assange

She's flawless at 49 as she models lacy body suits and a black bra with matching panties for U.K. lingerie brand Coco Der Mer.

The former Baywatch beauty, who also tweeted the photos, is the new brand ambassador for the company.

Celebrating Femininity - Dare I say it...Capitalism Ate Feminism https://t.co/AED7GG1CNM pic.twitter.com/hpg2xnqder

April 3, 2017

Coco de Mer https://t.co/2n95PS3YmL pic.twitter.com/Hu6kkTS5Vq

April 3, 2017

The company also released some of the images on their Twitter account as well.

Indulge in the #IconsCollection featuring @pamfoundation - Wear something empowering and enticing for your lover https://t.co/QnetcaJWFp pic.twitter.com/PpQTpjl3Ec

April 3, 2017

"Coco de Mer’s designers have created such a tempting range which just embraces the elegance and playfulness that you expect from Coco de Mer," Anderson said in a statement.

Read: Victor's Secret: Designers Launch Silky Lingerie For Men

The company had their launch party for the line in London Monday night and Anderson showed up in a Dolce & Gabbana dress for the occasion.

Thank you @cocodemeruk
love my @dolcegabbana at the #icon collection ❤launch party pic.twitter.com/pNAkNMvYLz

April 4, 2017

Anderson has been spending a lot of time in London as she is rumored to be dating Wikileaks founder Julian Assange, who is currently seeking assylum inside the Ecuadorian Embassy. 

The Barb Wire actress is just one of many celebrities putting their names behind lingerie companies. Others are Heidi Klum, Britney Spears, and Ashley Graham.

Clare O'Connor of Forbes told Inside Edition: " The lingerie industry is a $13 billion opportunity and for so long it has been controlled by one brand – Victoria’s Secret. I think there is a lot of room for these startups to compete against the goliath."

All of the major names are competing against lingerie giant Victoria’s Secret.

Watch: Angel in Waiting: Ashley Graham Wants to Be First Plus-Size Model on Victoria's Secret Runway