From the company that brought you detergent pods that look like candy, now comes a package that looks an awful lot like a wine box.
Tide laundry soap has debuted in a cardboard box with a twist-to-open dispenser, designed for customers who buy online.
The "Tide-Eco-Box" uses 60 percent less plastic and 30 percent less water than the current 150-ounce press-tap package, requires less packaging and takes up less room in a delivery truck, manufacturer Procter & Gamble announced in a press release.
It didn't take long for social media to erupt with barbs about how the new product is a dead ringer for boxed wine and comments about how Tide pods spawned a dangerous trend of teens filming themselves eating the plastic soap bubbles and posting the videos online.
Tide Execs: "guys seriously, stop joking about drinking or eating our product. It will kill you"— ya boi (@YeahHellYeahBro) November 12, 2018
Also Tide Execs: "let's put detergent in a box of wine!" pic.twitter.com/tQbXH58pev
Tide saw your outrage and concern over making a product that kids might want to eat and said WE'LL TAKE SOME MORE OF THAT BABYhttps://t.co/p6g8hU9xYj— Emily Tamkin (@emilyctamkin) November 12, 2018
Comedian Kathy Griffin tweeted she wasn't worried about teens, but her elderly mother. "I have to find a way to keep this away from my 98-year-old mom Maggie! She's going to see the box and think she's found her new favorite wine!"
People are concerned about kids drinking this? I have to find a way to keep this away from my 98-year-old mom Maggie! She’s going to see the box and think she’s found her new favorite wine! https://t.co/jNfTCDl8Oq— Kathy Griffin (@kathygriffin) November 12, 2018
New Tide box looks like Franzia box. Confusing.— Jonathan Doll (@jdonair) November 13, 2018
I just poured a cup of Pinot in my washing machine. pic.twitter.com/3d8IXnBwFt