Tide detergent is now packaged in a container that looks like a wine box.
From the company that brought you detergent pods that look like candy, now comes a package that looks an awful lot like a wine box.
Tide laundry soap has debuted in a cardboard box with a twist-to-open dispenser, designed for customers who buy online.
The "Tide-Eco-Box" uses 60 percent less plastic and 30 percent less water than the current 150-ounce press-tap package, requires less packaging and takes up less room in a delivery truck, manufacturer Procter & Gamble announced in a press release.
It didn't take long for social media to erupt with barbs about how the new product is a dead ringer for boxed wine and comments about how Tide pods spawned a dangerous trend of teens filming themselves eating the plastic soap bubbles and posting the videos online.
Comedian Kathy Griffin tweeted she wasn't worried about teens, but her elderly mother. "I have to find a way to keep this away from my 98-year-old mom Maggie! She's going to see the box and think she's found her new favorite wine!"
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