Giuliana Rancic said on E! News, "I am so, so sincerely sorry."
A stunning apology from fashion police co-host Giuliana Rancic over those hurtful comments she made about Disney Channel superstar Zendaya Coleman.
On E! News Rancic said, "I would really like to address something that is weighing very heavy on my heart. I want to apologize for a comment that I made on last night's Fashion Police about Zendaya's hair. I do understand that something I said last night did cross the line. I want to say to Zendaya and anyone else out there that I have hurt that I am so, so sincerely sorry."
Giuliana came under fire after mocking the former Dancing with the Stars contestant's decision to wear her hair in dreadlocks at the Oscars.
Rancic said on Fashion Police, "She's such a tiny frame that this hair to me overwhelms her. I feel like she smells like patchouli oil or weed."
Social media went crazy, calling the comment "ignorant" and even "racist."
Whoopi Goldberg had this to say on The View Wednesday: "I've met real racists, so I'm very hesitant to call people who put their foot in their mouth racist. She was just ignorant."
"My wearing my hair in locs on an Oscar red carpet was to showcase them in a positive light, to remind people of color that our hair is good enough," Zendaya responded on Instagram. "To say that an 18-year-old young woman with locs must smell of patchouli oil or 'weed' is not only a large stereotype but outrageously offensive."
Zendaya is also getting support from some of TV's biggest stars.
Viola Davis tweeted, "You are beauty personified. I celebrate you, sis!"
Giuliana's Fashion Police co-host Kelly Osbourne looked stunned after Giuliana made her crack about Zendaya's hair.
In a post filled with typos, Kelly tweeted, "I'm sereiously questioning staying on the show! I'm giving everyone involved 24 hours to make it right or the world will hear how I really feel."
Rancic said on E! News, "This incident has taught me to be a lot more aware of cliches and stereotypes, how much damage they can do, and that I am responsible as we all are to not perpetuate them further."