Adults Freak Out in 10-Minute Hot Car Challenge

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Could you endure sitting in a hot, locked car?

To raise awareness about the dangers of leaving a child in a car, Kars4Kids conducted a social experiment, offering people $100 if they could last just 10 minutes in a sweltering car on a hot, summer day.

Read: Carrie Underwood and Family Break Car Window to Rescue 4-Month-Old after Dogs Accidentally Locked Him in Car

At first, they seemed okay. But that quickly changed, and not one person was able to make it for 10 minutes!

Wendy Kirwan from Kars4Kids told INSIDE EDITION: "This whole campaign started with our safety app, a simple app we developed in response to the tragic stories you hear every summer of kids being forgotten in hot cars, too often with fatal outcomes."

To illustrate how hot a car can get in the summer, the non-profit even baked cookies on the dashboard!

"With the understanding that even loving, responsible parents can forget a child, our app is designed to trigger the parent's memory," she said.

Read: Prosecutors Say Father Sexted While Boy Died in Hot Car

Besides bringing awareness to the app, "We needed to raise awareness of both the dangers and the fact that this can happen to anyone," she said.

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