It's the shocking photo sparking national outrage.
A woman flashed her middle finger next to a "Silence and Respect" sign at the Tomb of the Unknown Soldier, the hallowed monument to our nation's fallen war heroes at Arlington National Cemetery, where President Obama placed a wreath on Veteran's Day.
Matt Lauer said on the Today show, "Of all places, Arlington National Cemetery. People who made the ultimate sacrifice for their country and you show disrespect by taking the picture, and then you put it online."
"This is absolutely deplorable," reads one internet comment.
Another adds: "Where is the respect for those soldiers who never came home and no one knows who they are? It's a disgrace."
The woman making the obscene gesture was identified as Lindsey Stone from, of all places, Plymouth, Massachusetts, scene of America's first Thanksigiving.
Even her own father now wonders: what was she thinking?
"It was just a spur of the moment, total lapse of ignorant judgement," said her father.
A Facebook page has just been set up: "Fire Lindsey Stone."
Both Stone and her co-worker who took the picture, Jamie Schuh, have been placed on unpaid leave from the non-profit organization where they work. Their boss is furious with them.
"We're very, very, very upset about it. We really, really find it just despicable," said her boss.
Stone says she now realizes the photo "was in incredibly poor taste." She says in a statement: "We sincerely apologize for all the pain we have caused by posting the picture...We never meant any disrespect to any of the people nationwide who have served this country and defended our freedom so valiantly."
But the apology may be too little, too late.