How the 'Amazon Nightgown' Dress Became a Thing
Brooklyn blogger Grace Atwood first coined the hashtag that catapulted the dress to fame.
It's a deal you won't want to sleep on.
A $30 dress that resembles a long, flowy nightgown has caught the attention of women across the country.
The R.Vivimos dress, which is available on Amazon, became a viral hit after Brooklyn-based blogger Grace Atwood wrote about it on her website. "Best $30 purchase ever!" she wrote.
"Initially I was wearing it mostly around the house," Atwood told Inside Edition. "I wore it in Mexico as a beach cover-up, and then I realized it was pretty cute with heels and a cute purse."
After the blog post, followers started sending her photos of themselves in the dress. She encouraged them to share the images on Instagram with the hashtag #amazonnightgown.
The dress comes in 12 different colors and patterns, and it's selling out.
But the question remains: Is it a dress or a nightgown?
"It's not a nightgown," Atwood insisted. "It's an actual dress that just looks like a nightgown!"
Trending on Inside Edition
Florida Woman Facing New Charges After Allegedly Asking Inmates to Murder Prime Witness in Her Homicide CaseCrime
Missing Teen Tanvi Marupally, Who Mave Have Feared Deportation, Found Safe After Disappearing in JanuaryHuman Interest
Bryan Kohberger Murder Investigation: Prosecutors Reveal Existence of Internal Probe of OfficerCrime
California Mom Who Was Taken to ER Says Viral 'Bucket Challenge' Is Not Fun and GamesNews
New York Woman Says Her Late Mother's Caretaker Is Now Squatting in Upper East Side ApartmentHuman Interest
Michigan Student Pilot Lands 3rd Solo Flight After Losing Nose Gear With Help From Veteran Pilot on the GroundInspirational