Man Watches 'Captain Marvel' 116 Times in Order to Break World Record

"I thought it was the most insane thing ever, I thought it was impossible," said Steve Ruppel.

Just how much do you love your favorite movie?

Perhaps not at much as Steve Ruppel, who has gone to see "Captain Marvel" 116 times since it was released.

Ruppel's valiant efforts did not go in vain. He did it in order to break a Guinness World Record.

"I thought it was the most insane thing ever, I thought it was impossible. I wasn't even sure why it was even a record, but I thought after a while, 'I should probably do that'," Ruppel told WSAW.

Every single time he watched the film, he did it at the same place — the Marcus Cedar Creek Cinema in Rothschild, Wisconsin.

"The amount of time that it takes, I've had to take time off work, I would take long lunch breaks to accommodate watching an entire movie in that particular time frame. And then just time on the weekends where I'm not doing other things."

Ruppel has seen the film seven times in one day — the most in one sitting.

That breaks down to 14 hours and 35 minutes.

A general admission ticket costs $11.61 at his theater. If that's what he paid each time, Ruppel spent about $1,350 for the experience.

In order to verify he actually had seen the film as much, Ruppel had to take pictures at the theater and present written witness statements.

At this point, chances are he knows every line, expression and quirk.

"So there's one particular scene in the movie where in the background there's a calendar. And it says June of 1995. And then later on in that particular day, there's a full moon. So at the end, I just Googled when there was a full moon in June of 1995. And it came out to be Tuesday, June 13th of 1995," he said.

Steve only had to watch the movie 104 times  in order to break the record.

He did the extra credit so he wouldn't have to worry about someone else stealing his thunder.

"So I'm trying to think, if anyone wanted to break this, I really don't want to re-break it. Cause this has been pretty tough. It's been a finite amount of time, but I don't think I'm going to try this one again."