Elon Musk Faces Backlash for Installing Bright 'X' Logo on Twitter HQ Building

Elon Musk wants to make sure the world knows he's rebranded Twitter as "X." However, residents who live near the San Francisco headquarters say a bright new sign the company installed is not the way to go about that. Some residents say the strobing sign is annoying. It's reminding many of a "Seinfeld" episode where Kramer could not get any sleep because of a red light flooding his bedroom from a restaurant across the street. Musk has now dismantled the sign.