Shoppers across America are wondering what happened to the little curl at the top of their beloved Hershey’s Kisses.
The mystery of the missing tips is causing bewilderment among customers who have taken to social media to vent their frustrations.
"Seriously Hershey's, what's up with this?" was one tweet.
Bakers relying on the Kisses to be featured in their confections are especially frustrated.
“It made my Christmas cookies look like I took a nip out of the kiss on top. I guess I can't be passing my cookies out because they look so sad,” a complaint read.
The Hershey Company said it's aware of the complaints and is "looking into it."
"The iconic, conical shape is one of the reasons families have loved Kisses for generations," a company spokesperson said in a statement to Inside Edition. "We shape the tip on our classic, solid milk and dark chocolate kisses to create that iconic appearance.
"And while there has always been some variability in that process, we are working to improve the appearance because it's as important to us as it is to our fans,” the representative added.